UX Insights

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The UX Insights section of The Credibility Compass helps you understand how visitors actually move through your site, where they drop off, and which pages or CTAs deserve your attention.

It uses anonymous interaction data (page views, visibility, clicks) from your tracking script to build session-level metrics and highlight patterns.

Prerequisites

Before UX Insights can show meaningful data:

• Your brand must be verified and have the tracking script correctly installed.
• Visitors need to generate a minimum volume of events (page views and heartbeats) over the selected time window.
• You must select a valid date range in the UX Insights page.

If there are no events yet, you may see an empty or very sparse view until enough traffic accumulates.

Choosing Time Window, Device, and Time Zone

On the UX Insights page you can typically choose:

• Date range – The period to analyze (e.g., last 7 days, last 30 days).
• Time zone – Used to group visits by hour for the hourly chart.
• Device filter – All devices or a subset (like desktop vs mobile), depending on your setup.

Pick a range that matches your traffic level:

• Low traffic: a longer window (e.g., 30 days) to accumulate enough sessions.
• High traffic: shorter windows (e.g., 7 days) to detect changes more quickly.

Top-Level KPIs

At the top you’ll see a set of key metrics for the selected window:

• Sessions – Total number of visits.
• Visitors – Approximate count of unique visitors.
• Average steps per session – How many distinct pages a typical session includes.
• Bounce rate – Share of sessions with only one step.
• Average engaged time per visit – Estimated time visitors spend actively viewing your pages.
• Experience score – A composite score (0–100) combining bounce rate and engaged time.

How to interpret:

• Rising average steps with stable or improving bounce rate usually indicates deeper engagement.
• Higher engaged time per visit tends to correlate with better reading/interaction quality.
• The experience score is best used for comparing the same site over time, not across different sites.

Page-Level Tables

UX Insights surfaces several tables to help you prioritize pages.

Top Pages

Shows pages with:

• The highest number of visits.
• Unique visitors per page.
• Average engaged time per visit on that page.

Use this to:

• Focus improvements on pages that already get a lot of traffic.
• See whether key pages (home, pricing, product) actually hold attention.

Sticky but Leaky Pages

These are pages where:

• Visitors spend a lot of time (high engagement).
• But many sessions still exit from that page.

This often indicates:

• People are interested but not sure what to do next.
• The page may lack clear calls-to-action or onward paths.

Typical follow-up actions:

• Add or improve CTAs pointing to key next steps (demo, pricing, signup, contact).
• Clarify messaging and reduce distractions that don’t lead anywhere.

Leakiest Pages

Pages that:

• Have enough visits.
• See a high share of sessions ending there.

These are your “exit hotspots”. For important pages, consider:

• Whether the content matches visitor expectations (especially from paid campaigns).
• Adding relevant next-step links and reassurances.
• Checking for UX issues (slow performance, broken elements, confusing layout).

Navigation & Flow Insights

UX Insights also helps you understand how people move between pages.

Step Survival

This chart shows:

• How many sessions progress from step 1 to step 2, step 3, and so on.
• Where most sessions drop out in terms of click-depth.

Use it to:

• Spot whether visitors are dropping too early in key funnels.
• Compare changes before and after UX or navigation tweaks.

Hourly Heatmap

Shows visits by hour of day in your chosen time zone.

Use it to:

• Identify peak traffic hours.
• Time experiments, A/B tests, or campaigns around your busiest times.

Pogo / Back-and-Forth Patterns

UX Insights may highlight pairs of pages where visitors frequently bounce back and forth (e.g., /pricing ↔ /features).

This can indicate:

• Visitors can’t find the information they need in one place.
• The next step isn’t clear from either page.

Typical remedies:

• Merge overlapping content or create clearer sectional structure.
• Add prominent CTAs that lead to a clearly defined next step.

CTA Click Leaderboard

For sites using the tracking script’s click capture, you may see a CTA leaderboard, showing:

• The pages with important clickable elements.
• Button/link targets (hrefs).
• Text labels.
• Approximate click counts in the selected window.

Use this to:

• Identify which calls-to-action are performing well.
• Spot high-traffic pages where CTAs are rarely clicked.
• Prioritize copy and placement experiments for key CTAs.

How to Use UX Insights in Practice

• Start with top pages and sticky but leaky pages:
• Ensure they have clear, compelling CTAs.
• Make sure the next step in the journey is obvious.
• Use the experience score and step survival chart to monitor changes after UX or content updates.
• Review pogo patterns periodically to catch confusing nav loops.
• Treat CTA leaderboard data as input for CRO experiments (copy, placement, design).

Combine UX Insights with:

• Page & Site Analysis – to fix content/SEO issues on the same pages.
• Campaigns – to add targeted messages once visitors hit key milestones.
• Brand Overview – to ensure the overall content footprint supports your credibility and sales motions.