Compare Page Audits

The Compare page in The Credibility Compass lets you put two or more page audits side by side so you can quickly see what’s different.

It’s useful when you want to understand:

• How your page has changed over time (before vs. after a redesign).
• How your page compares to a competitor’s page.
• How different versions or templates perform against the same criteria.

What You Can Compare

On the Compare page you can typically select:

• Multiple audits for the same URL (to see history).
• Different URLs from your own brand.
• Your page vs competitor pages (when those pages have been scanned).

For each selected audit, the Compare view usually shows:

• Overall scores.
• Key metrics (content, structure, technical).
• Highlighted issues and improvements.

Getting to the Compare Page

From within the app:

1. Open the main navigation.
2. Choose Compare (label may appear as “Compare” or “Compare Audits”).
3. Use the controls to select the audits you want to compare.

You may be able to:

• Filter by brand or domain.
• Filter by date range.
• Search by URL or page title.

Selecting Audits

When choosing what to compare:

• For before vs after:
• Select two audits for the same page, run at different dates.
• Look for improvements or regressions.
• For you vs competitor:
• Choose your key page (e.g., /pricing) and a competitor’s similar page.
• Compare how each handles content, structure, and trust signals.

If you don’t see a page, make sure it has been scanned for the brand you’re looking at.

How to Read the Comparison

The Compare view usually includes:

• Scores – One score per audit, based on the same underlying checks.
• Key metrics – Such as:
• Word count and depth.
• Heading structure.
• Meta tags.
• Content categories (depending on your configuration).
• Issues and warnings – Grouped by categories (SEO, content, trust, UX, etc.).

When comparing:

• Look for consistent strengths on the top-performing page.
• Identify missing elements on weaker pages (e.g., no clear CTA, fewer trust signals).
• Notice structural differences (headings, internal links) that might explain better performance.

Practical Use Cases

1. Before vs After a Redesign

If you’ve redesigned a page:

• Compare an audit from before the change with one after.
• Check:
• Did the score go up or down?
• Did you accidentally remove helpful content or signals?
• Are there new issues introduced by the redesign?

2. You vs Competitor

Pick a key page (such as pricing, product overview, or a core use case) and compare:

• Does the competitor have more structured content?
• Are they using more or different trust signals (testimonials, case studies, policies)?
• Are their headings and layout clearer or more scannable?

Use this to guide your own improvements, not to copy – focus on gaps in clarity and trust that you can close in your own voice.

3. Template or Variant Comparison

If you have multiple pages that share a template or structure:

• Compare audits for a few representative pages.
• Check whether any particular variant seems to consistently perform better.
• Use those findings to standardize on stronger patterns.

Tips for Getting the Most Out of Compare

• Always compare audits from the same brand or audience context when evaluating your own work.
• When including competitor pages, treat the comparison as inspiration and validation, not a one-to-one checklist.
• Pair the Compare view with:
• Page & Site Analysis – for deeper page-level diagnostics.
• Brand Overview – to understand how page-level changes affect your overall credibility footprint.

If you’re unsure what to compare first, start with your most important page (for example, your homepage or primary landing page) and compare its latest audit to an older version and a leading competitor.