User Journeys

Verification unlock: This feature is available for verified websites. Verify your site now to unlock complete journey tracking and avoid missing session data. Start here: Brands, Domains & Verification.

The User Journeys view helps you see how visitors actually move through your site – which pages they start on, what paths they follow, and where they drop off.

It’s especially useful for understanding real navigation patterns beyond a single page or funnel.

What You Can Learn

With User Journeys you can:

• See the most common paths visitors take across your site.
• Spot which pages tend to come before or after key screens (like Pricing or Signup).
• Identify steps where people frequently drop off.
• Explore individual sessions to understand the exact sequence of pages.

This makes it easier to decide where to improve navigation, content, and calls-to-action.

Prerequisites

To get meaningful data in the User Journeys view:

• Your brand must be verified and have the tracking script installed on your site.
• Visitors need to have generated some activity (pageviews and events) over the selected period.

If the view looks empty or very sparse, double-check that:

• The tracking script is present on your pages.
• You’ve selected the correct brand and date range.

Choosing Date Range & Device

At the top of the User Journeys page you’ll typically find filters like:

• From / To dates – The time window to analyze (for example, last 7 days or last 30 days).
• Device – All devices or a subset (such as desktop or mobile).
• Minimum path count / steps – Optional thresholds to focus on more frequent paths.

Suggestions:

• Use a shorter range (7–14 days) if your site has high traffic and you’re watching recent changes.
• Use a longer range (30+ days) if traffic is lower and journeys look too sparse.

Overview Metrics

The User Journeys view usually starts with a summary:

• Sessions – How many visits are included in the selected window and filters.
• Visitors – Approximate number of unique visitors.
• Average steps per session – How many distinct pages a typical session includes.

Use this to get a feel for:

• Whether visitors explore deeply or only see 1–2 pages.
• Changes over time if you compare different date ranges.

Path Maps & Journey Charts

User Journeys can show your navigation in a few different visual forms, such as:

• Step distribution or Sankey-style flow – A visual map showing how many sessions reach:
• Step 1, 2, 3, etc.
• Which pages are most common at each step.
• Bubble or node maps – Pages represented as bubbles, often sized by visits or connected by arrows showing flow.

What to look for:

• Pages that appear early and often → important entry points.
• Pages that appear just before drop-offs → candidates for UX or content improvements.
• Loops where users bounce back and forth between a small set of pages → potential confusion or missing information.

Top Paths / Funnels

User Journeys typically lists the top multi-step paths or funnels, such as:

/ → /pricing → /signup

For each path you might see:

• How many sessions followed that exact sequence.
• Where drop-offs happen along the way.

How to use this:

• Confirm whether visitors are taking the paths you expect (e.g., Home → Product → Pricing → Signup).
• Compare successful paths (that end in a key action) with abandoned ones.
• Spot “detours” where visitors wander through less relevant pages.

Session Drill-Down (Per-Visitor View)

In addition to aggregates, you can often click into a single session to see:

• The ordered list of pages visited.
• Timestamps or approximate timing.
• Sometimes additional context like device or location.

Use this when:

• You want to understand specific, puzzling behaviors.
• You need examples of “good” journeys to replicate or “confusing” ones to fix.

Practical Ways to Use User Journeys

• Improve key funnels:
• Look at paths involving /pricing, /signup, or other conversion points.
• Smooth navigation around these pages so the next step is obvious.
• Reduce confusion:
• Identify loops or back-and-forth paths.
• Unify or clarify pages that overlap in content or purpose.
• Prioritize UX changes:
• Focus on pages that are frequently visited just before drop-off.
• Pair this view with UX Insights and Page Analysis to get both behavior and quality signals.

If you’re not sure where to start, pick one important journey (e.g., Home → Pricing → Signup) and use the User Journeys view to see how close real behavior is to your ideal path.