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Definition

Sticky But Leaky Pages

Pages that hold attention but still lose visitors before the next meaningful action.

Definition

Sticky but leaky pages have meaningful engagement but also high exit behavior.

Meaning

Visitors are interested enough to stay, but the page does not successfully move them forward.

Why It Matters

These pages are strong candidates for better CTAs, clearer proof, internal links, resource offers, or next-step messaging.

History And Context

This pattern emerged from combining engagement metrics with exit analysis instead of treating high time-on-page as automatically positive.

Related Terms

  • Engaged time
  • Exit rate
  • CTA clarity
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