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Definition

Leakiest Pages

Pages with the strongest exit-heavy behavior.

Definition

Leakiest pages are pages that lose a high share of visitors relative to the selected thresholds and traffic window.

Meaning

They show where the site may be failing to continue the journey.

Why It Matters

Fixing leaky pages can improve conversion without needing more traffic, because it helps current visitors continue.

History And Context

The language comes from funnel and conversion analysis, where traffic loss is often described as leakage.

Related Terms

  • Exit rate
  • Bounce rate
  • Step survival
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